RSDR_brand website & interactive music video
Website
Our client is the music label RSDR, which stands for the Chinese PinYin Ren Sing De Ren, meaning self-centered person. It was founded in 2019 by Soft Lipa, the most famous rapper in Taiwan, after he quit his former label to establish his own brand. Consistent with the brand name and image, we created a music video experience that is a break from his past. The result was Home Cookin, which uses front-end code to create an experimental music video experience that invades viewers’ computers with multiple interactive screens at once. The video challenged viewers on multiple levels in a way that has proven controversial.
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User, Specific sub-group: hip-hop singer: Soft Lipa's fans