RTL United
RTL United
RTL United
RTL United
RTL United
RTL United
RTL United
RTL United
RTL United
RTL United
RTL United
RTL United
2022

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RTL United

Typeface

RTL Deutschland

Broadcaster RTL Deutschland wanted to transform itself from a brand jungle into one consistent brand with a new look that is colorful and super dynamic. The company wanted the new image to respect its achievement and drive for innovation but also be a statement for diversity, entertainment, and inspiration. The goal was essentially to create a new brand value, a new attitude, and more news expertise through a consistent design across all touchpoints in Germany and Europe. This new typeface provides maximum legibility and creates clear and emotional communication. The new font reflects the company's attitude: large, friendly, open, and direct.

Client / Manufacturer
RTL Deutschland

RTL Deutschland

Köln, DE
Designer

atipo & Arillatype.Studio

Gijón, ES
RTL Deutschland

RTL Deutschland

Köln, DE
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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