Broadcaster RTL Deutschland wanted to transform itself from a brand jungle into one consistent brand with a new look that is colorful and super dynamic. The company wanted the new image to respect its achievement and drive for innovation but also be a statement for diversity, entertainment, and inspiration. The goal was essentially to create a new brand value, a new attitude, and more news expertise through a consistent design across all touchpoints in Germany and Europe. This new typeface provides maximum legibility and creates clear and emotional communication. The new font reflects the company's attitude: large, friendly, open, and direct.