Runtiancui Mineral Water
Water bottle
Jiangxi Runtian Industry Co., Ltd
Runtiancui is a natural selenium-containing mineral water sourced from the Mingyue Mountain of China. The designers drew inspiration from the legend of the Golden-bellied Kingfisher of Mingyue Mountain to create this bottle as a symbol of the Runtiancui brand. The water drop graphic in the packaging relies on traditional Chinese ink elements. The image uses a dazzling cat's eye laser effect to produce an array of colorful lights, just like the light effects of rippling water in nature. The overlapping edges of the bottle label use silvery laser technology to simulate an anti-counterfeit label.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User