Russian Premier League identity
Football league identity
Russian Premier League is the country’s most important soccer tournament. The league tasked its design agency to create a full set of branding elements for the championship. The new logo is based on the archetypal symbol of Russia—a bear, its eyes aglow with passion. The identity branding also includes several signature backgrounds based on the logo, which can be applied to many different communication media. Additionally, a sans-serif grotesque typeface was created for use in headlines, large text and bold TV graphics.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government