RX100 series
Compact camera
The RX100 model compact camera, which went on the market in 2012, combined a 1.0"-type CMOS sensor with a Zeiss Vario-Sonnar T lens to deliver picture quality that rivaled interchangeable lens cameras. Since that time, successive models (RX100M2 through RX100M7) have retained the design while catering to changing user needs with various additional features such as a pop-up viewfinder and a 24-200mm zoom lens. These models are all currently available on the market. Maintaining the same design and building it out into a series of high-performance successors has created brand value out of the product design itself.
Client / Manufacturer
Design
Sony Imaging Products & Solutions Inc.
Tokyo, JPSony Corporation Creative Center
Tokyo, JPDate of Launch
2019
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User