Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 19542025 HighlightsiF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

S9B
S9B
S9B
S9B
2015

Share:

S9B

Bendable UHD TV

Samsung Electronics Co., Ltd.

The bendable UHD TV is a truly innovative product because it can change its form when the necessity of immersion or the information on the screen requires it to do so, going beyond the traditional function of TVs, namely just watching TVs. To raise the sense of immersion, a core value of TVs, the TV can provide the best viewing experience while allowing users to select a flat or curved screen depending on the content. In this vein, the TV seeks to be a user-oriented customizable TV. We intended to give the TV the identity of “Premium” by having the TV take a minimal form fit to its surroundings even when users are not watching TV.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KR
Design
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KR

RELATED PROJECTS