Saeco Semi Automatica Deluxe
Semi Automatic Coffee Machine
Saeco’s Semi Automatica is a return to our origins, once again bringing the barista experience into the home. To tap into the coffee bar experience, we focused on two major functions: grinding fresh beans and brewing coffee. That said, the real beauty of the Semi Automatica lies in its ability to help users feel in control of the coffee making process, just like a barista, while simultaneously guiding them through every step. Every button and UI gently nudges the user towards the next action so it feels fluid and natural. Their favorite coffee at home has never felt so satisfying.
Client / Manufacturer
Design
Philips Domestic Appliances
Amsterdam, NLPhilips
Eindhoven, NLPhilips Domestic Appliances
Amsterdam, NLPhilips Experience Design Team
Eindhoven, NLDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users