Saerodowon Bead-shaped tableware

Tableware

Saerodowon bead-shaped tableware was specially designed for the pop-up dining experience of Saero, Korea’s zero-sugar soju brand. The space consists of an interactive media art zone and a dining zone, where visitors engage with “orbs,” the key motif of the brand. To extend this narrative into the dining experience, custom tableware was created in the form of an orb. Made of five interlocking layers, it completes the symbolic orb when stacked, balancing storytelling, practicality, and aesthetics. Each layer presents Korean cuisine inspired by Saero and Saerodowon, enhancing the immersive brand experience through taste and design.

Client / Manufacturer

Lotte Chilsung Beverage Co.

Seoul, KR

Design

OOB Company

Seoul, KRHoyoung Shin, Daeeun Kwon, Sunyoung Lee, Chankyu Choi, Yeseo Jung, Junhang Jo, Jiwon Choi, Joungki Cha

Barbarian

Seoul, KRJaeyoung Moon, Jaeshin Moon, Hyunwook Yu