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SafeStyle "Fusions" - Stylish Safety Glasses
SafeStyle Holdings Pty Ltd
SafeStyle redefines eye protection by turning safety eyewear into a lifestyle choice. Founded by licensed plumber Tim Lewis, the Fusions range addresses Australia’s 10,400+ annual eye injuries by making protective glasses aspirational, not disposable. The Fusions design centres on a flatter 4/6-base geometry with clear, impact resistant side shields that preserve peripheral clarity and comfort while retaining a familiar sunglasses silhouette. By bridging the worksite to weekend, Fusions has changed customer habits and perception around wearing safety glasses; driving higher adoption of safety eyewear in both professional and everyday life.
Client / ManufacturerDesign
SafeStyle Holdings Pty Ltd
Osborne Park, Western Australia, AUSafeStyle Holdings Pty Ltd
Osborne Park, Western Australia, AUTim LewisDate of Launch
2026
Target Regions
Australia / Oceania, Europe, North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government