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Sagrotan "OP"
Sagrotan "OP"
Sagrotan "OP"
Sagrotan "OP"
2009

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Sagrotan "OP"

Advertisement

Reckitt Benckiser Deutschland GmbH

Creative goal: Create an ad that communicates the product benefit of “Sagrotan- Hygienespüler” in a surprising and entertaining way. Idea: We dramatise that Sagrotan, a hygienic washing additive, makes even the dirtiest laundry completely germ-free. This is so effective that the laundry could easily be diverted from its intended use in most extreme situations.

Client / Manufacturer

Reckitt Benckiser Deutschland GmbH

Mannheim, DE
Design

Euro RSCG Düsseldorf

Düsseldorf, DE

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