Sail Around the World

Chinese Pu'er Tea

The cover of this package design was inspired by the newspaper in 1920s China and takes the Chinese historical allusion of "red-head boat" as the cultural theme of the product. "Sail around the world" has a good meaning of "victory is just around the corner". The product appropriately combines the gift attributes and tea drinking attributes through the packaging design, which can help the product adapting to more scenes. Small portable boxes facilitate tea making and sharing, which accelerate the circulation and consumption of Pu'er tea, improve the circulation and growth of Pu'er tea industry, and promote the spread of Chinese tea culture.