SALARIUM Toothpaste
Health and beauty packaging
SALARIUM is a premium toothpaste brand that contains precious salts from all over the world. The product uses three types of salt: premium sun-dried Guérande Salt from Southern France; the highest-quality Maldon sea salt used by the British royal family; and Andes Salt from the clean glacial waters of the Andes Mountains. The hexagonal logo symbolizes pure crystals of salt. The packaging paper is made of a material that feels like the texture of salt. We wanted to convey the value of premium salt conceptually and thoroughly with a post-processing technique that emphasizes the product's luxury character.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User