Samlip Yakgwa
Dessert, Food, Savory
The Samlip Yakgwa rebranding project, “Tea Time with Yakgwa,” was created to transform Yakgwa from a traditional Korean snack into a premium dessert with global appeal. To reinforce brand identity, we utilized typography that evokes the flow of honey, visually expressing Yakgwa’s sweetness. A teapot image, symbolizing tea time, was placed on the packaging to clearly position Yakgwa as a dessert to be enjoyed with tea. Additionally, we developed a library of ingredient illustrations to represent the various flavors in a unified style, ensuring a consistent visual language for future product line expansions.
Client / Manufacturer
Design
SPC Samlip
Seoul, KRSamlip Design Lab
Seoul, KRHee Kyung Chun (Creative Director), Seoyoon Yang(Design Director), Yeonsu Oh(Designer), Hyuna Kim(Designer), Soyeon Jang(Designer)Date of Launch
2025
Development Time
up to 6 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users