Samlip Yakgwa

Dessert, Food, Savory

The Samlip Yakgwa rebranding project, “Tea Time with Yakgwa,” was created to transform Yakgwa from a traditional Korean snack into a premium dessert with global appeal. To reinforce brand identity, we utilized typography that evokes the flow of honey, visually expressing Yakgwa’s sweetness. A teapot image, symbolizing tea time, was placed on the packaging to clearly position Yakgwa as a dessert to be enjoyed with tea. Additionally, we developed a library of ingredient illustrations to represent the various flavors in a unified style, ensuring a consistent visual language for future product line expansions.