Samsung Bioepis: Passion for health
Medication packaging
People diagnosed with chronic illnesses have to implement a medication routine in their daily lives, which includes carrying their medicines with them. The situation is a constant reminder of their condition. "We have a Passion for Health" is the core value and belief of Samsung Bioepis. The company wanted to create a packaging design that would give its customers a positive experience and even bring them some joy. The idea was to break away from the conventional medicine package design that focuses solely on providing information. This "Pure Joy" packaging concept takes its inspiration from the moments of joy that nature evokes while walking on the beach, touching pebbles, or looking at flowers.
Client / Manufacturer
Design
Samsung Bioepis
Incheon, KRInterbrand Seoul
Seoul, KRSamsung Bioepis
Incheon, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America, Specific country/region: Middle East
Target Groups
Other target groups: Patients with Chronic Illness, Healthcare Professionals