Samsung Bioepis: Passion for health
Branding
People diagnosed with a chronic illness frequently are required to implement a medication routine in their daily lives, meaning they have to carry their medication around with them, constantly reminding them of their condition. "We have a Passion for Health" is Samsung Bioepis' firm belief, which explored what kind of design could deliver a positive experience and bring joy to our chronically ill customers. We wanted to break away from the conventional medicine package design that focuses solely on providing information. Taking inspiration from the moments of joy that nature evokes while walking on the beach or touching pebbles, the concept of "Pure Joy" came to life.
Client / Manufacturer
Design
Samsung Bioepis
Incheon, KRInterbrand Seoul
Seoul, KRSamsung Bioepis
Incheon, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Europe, North America, Specific country/region: Middle East
Target Groups
Other target groups: Patients with Chronic Illness, Healthcare Professionals