Samsung Black Friday - Level Up Your Deal
Black Friday Promotion
SAMSUNG Electronics GmbHBlack Friday is the highlight of Samsung's promotional calendar. But, as online shoppers tend to flock to major e-retailers and ignore brand stores, a significant portion of the profit margin goes to the e-retailers - a problem for Samsung's own online store. So, we turned shoppers into gamers and let them play to level up their deals. Thanks to gamification, Samsung's online store was able to regain market share from major e-retailers on Black Friday.
Client / ManufacturerDesign
SAMSUNG Electronics GmbH
Schwalbach, DEStudio BoraBora
Köln, DECheil Germany
Schwalbach, DEThilo M.-Ohldach, Arnab Biswas, Iya Parungao, Jessica Hahn, Tatjana Lentz, Jessica Kissel, Jovana Semunovic, Mareike Niemann, Miriam Heyer, Guido BöhmDate of Launch
2022
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users