iF Design - Samsung Bot Public

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Professional service robot

Samsung Electronics Co., Ltd. Samsung Seoul R&D Center

Samsung Bot Public provides contact-free professional services in public spaces. The designers first defined a versatile base platform that could be commonly applied to various domains with a wide range of requirements. In the subsequent design stages, serving, delivery, and guide robots were prioritized, as these are the key areas of opportunity for service robots. The robot's friendly design blends well in various spaces and greets customers with kind yet witty facial expressions and interactions. The robot can be synced with a wide range of devices and store systems, thereby serving various needs and services of customers and employees.

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