Samsung Card THE iD.
Credit card design
[Premium Credit Card meets a New Design Strategy] In the post-pandemic era, Samsung Card THE iD., Samsung’s rebranded credit card series, positions itself uniquely, appealing to those desiring accessible, everyday premium experiences instead of hard-to-reach premium luxury. Eschewing typical luxury design elements like dark hues, gem-like materials, and serif fonts, it aims to cater to a younger, mavericky demographic while emphasizing the necessity of universal, sustainable design solutions, making premium experiences accessible and inclusive for individuals of all ages, sizes, and abilities.
Client / Manufacturer
Design
Samsung Card
Seoul, KRSamsung Card
Seoul, KRGain Jun, Eunah Kim, Sangyun NohDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users