Samsung CeBIT 2005 Online Exhibition
WebsiteSamsung Electronics Co., Ltd.
SAMSUNG CeBIT 2005 website is established to provide products and information about CeBIT 2005 exhibition, under the wide brand strategy of the company. This website has been built based on ECIS (Exhibition Communication Contents Integration System), Samsung Electronics integrated brand communication system. On the site, a wide range of information covering products, exhibitions, and press releases is offered, along with web casting data. The information structure of the site simulates the exhibition venue to guarantee seamless interaction between flagship products and exhibition information, and to provide an interface by which website visitors can vividly experience the exhibition. CeBIT 2005 website is used as a channel for integrated on/off communications, and at the same time serves as a marketing platform for Samsung products after the exhibition.