Samsung Design Identity 5.0 Visual Branding
Visual Identity Design
In 2023, Samsung Design Identity: Essential · Innovative · Harmonious ushered in a new era of design philosophy, building on its foundations since 1996. We have created a visual system to reinforce the identity of Samsung designers and effectively convey the direction of Samsung design to consumers. The visual motif, 'Hyper-Connected Code,' symbolizes the future society envisioned by Samsung Design, where people and technology are seamlessly interconnected. Through diverse combinations of codes and variations of logos, layouts, patterns, and pictograms, a consistent voice is created across all media, both online and offline.
Client / Manufacturer
Design
Samsung Electronics Co.Ltd
Seoul, Korea, KRSamsung Electronics Co.Ltd
Seoul, Korea, KRJiyoung Jeon, Youkeong Pae, Eunhye Choi, Kangkyung LeeDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users