Samsung Design Your Time
Apps / software
SAMSUNG Electronics GmbHFor the launch of the new SAMSUNG Gear S2, we made every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watch face for every minute of the day. There were no rules. Within just a few days, thousands of watch faces were submitted. In order to accommodate all other features of the Gear S2, we developed a dynamic watch face anchored in the operating system. Thanks to this special Gear S2 watch face, the 1,440 most creative submissions were shown accurately every minute. A completely new content channel was created, which drew attention to the new Gear S2.
Client / ManufacturerDesign
SAMSUNG Electronics GmbH
Schwalbach, DELeo Burnett Germany
Frankfurt a. M., DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User