SAMSUNG iD CARD
Card Plate, Visual Identity Book, Promo Video
Samsung Card has launched a new credit card line: the SAMSUNG iD Card. The brand expands the concept of the credit card as the customer’s life log and mode of self-expression in addition to a payment method, proposing to accompany the holders’ consumption-driven journey toward discovering true selves. Our design principles derive from its profound understanding of its customers. - Lively designs that inspire customers - Intuitive designs that stress essence and practicality - Dynamic designs that accommodate customers’ diverse tastes Samsung Card meets its customers where they are and seeks to create a new world by constantly renewing itself.
Client / Manufacturer
Design
Samsung Card
Seoul, KRSamsung Card
Seoul, KRGain Jun, Eunah Kim, Junhyung Kim, Arra ChoDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users