Samsung, Inspired by You
Samsung, Inspired by You
Samsung, Inspired by You
Samsung, Inspired by You
2019

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Samsung, Inspired by You

Exhibition design

Samsung Electronics

A live multimedia installation celebrates people as the inspiration for Samsung’s innovations. On digital terminals, visitors intuitively get in touch with the brand and are personally welcomed. Without a single touch, their portraits are animated across the exhibition center's largest curved screen, a 550 square-meter, suspended rear projection screen. In total, 27 HD projectors create a spectacular 14K resolution experience.

iF GOLD STATEMENT

This is not just a simple product presentation: It is an emotional, intuitive connection with the Samsung brand. The visitors get to be a part of the exhibition booth, which celebrates them as the inspiration behind the company´s products. A bold gesture!
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

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