Samsung, Inspired by You
Exhibition design
Samsung ElectronicsA live multimedia installation celebrates people as the inspiration for Samsung’s innovations. On digital terminals, visitors intuitively get in touch with the brand and are personally welcomed. Without a single touch, their portraits are animated across the exhibition center's largest curved screen, a 550 square-meter, suspended rear projection screen. In total, 27 HD projectors create a spectacular 14K resolution experience.
iF Gold Statement
This is not just a simple product presentation: It is an emotional, intuitive connection with the Samsung brand. The visitors get to be a part of the exhibition booth, which celebrates them as the inspiration behind the company´s products. A bold gesture!
Client / ManufacturerDesign
Samsung Electronics
Suwon, KRTAMSCHICK MEDIA+SPACE GmbH
Berlin, DECheil MDLab
Schwalbach, DEDaamDaam Samuso
Seoul, KRCheil worldwide
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry