Samsung Mobile Design Visual Identity System
Design Visual Identity System
Samsung needed a new design system to strengthen the Galaxy brand and unify distinctive designs across various form factors. They developed an innovative and consistent design identity based on the keyword 'Essential'. This led to the introduction of the Samsung Mobile Design Visual Identity System, which utilized unique rules and grids, moving away from image-centric packaging. The system facilitated the evolution of packaging designs for models like 'S', 'S Ultra', 'Z Flip', and 'Z Fold'. To further amplify the 'Essential' brand message, Samsung extended this system beyond packaging to include books, videos, and retail store displays.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Suwon, KRMobile eXperience Design Team of Samsung Electronics Co. Ltd.
Seoul, KRDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users