Samsung One UI Design Principles

Unified Design Governance Platform for One UI

Samsung’s product ecosystem spans from mobile devices to TVs and home appliances — each with different operating systems and visual standards. This fragmentation led to inconsistent brand expression and disconnected user experiences. One UI Design Principles was created to unify Samsung’s visual language under one shared design logic. Through four core principles — Shape, Color, Structure, and Interaction — it builds a consistent yet flexible framework that connects emotion and function. The result is a unified visual foundation that empowers design teams and delivers users a coherent One UI experience across Samsung’s diverse products.

Client / Manufacturer

SAMSUNG electronics

Seoul, KR

Design

SAMSUNG electronics

Seoul, KRYeseul Ha, Hyeonjun Kim, Jiin Yoo, Yongsoung Lee, Jangwon Seo, Jaejeong Kim, Jinna Choi, Heejin Ko, Miyeon Park, Heekyung Jeon