Samsung Privacy Visual Experience
Visual identity system
Samsung Privacy Visual Experience is a visual system newly launched as part of the company’s promise to ensure transparent management and thorough protection of users’ personal information. The system’s symbol is applied to all Samsung devices and services in a consistent manner to intuitively convey that users’ personal information is being protected safely. The focus on privacy is communicated to users in the form of approachable, friendly-looking graphics. This visual system aims to help users access diverse services safely and with peace of mind while reminding all concerned of the importance of protecting personal information.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seocho-gu, Seoul, KRSamsung Electronics Co., Ltd.
Seocho-gu, Seoul, KRDate of Launch
2022
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User