Samsung Privacy Visual Experience
Visual identity system
Samsung Privacy Visual Experience is a newly launched visual system as part of Samsung's promise to ensure transparent management and thorough protection of users’ personal information. The symbol of this system is applied to all Samsung devices and services in a consistent manner to intuitively deliver the message that users’ personal information is being protected safely. The focus on privacy is communicated to users in the form of approachable, friendly-looking graphics. This visual system is expected to help users access diverse services safely and with peace of mind and remind everyone concerned about the importance of protecting personal information.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seocho-gu, Seoul, KRSamsung Electronics Co., Ltd.
Seocho-gu, Seoul, KRDate of Launch
2022
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User