Samsung Privacy Visual Experience
Visual identity systemSamsung Electronics Co., Ltd.
Samsung Privacy Visual Experience is a newly launched visual system as part of Samsung's promise to ensure transparent management and thorough protection of users’ personal information. The symbol of this system is applied to all Samsung devices and services in a consistent manner to intuitively deliver the message that users’ personal information is being protected safely. The focus on privacy is communicated to users in the form of approachable, friendly-looking graphics. This visual system is expected to help users access diverse services safely and with peace of mind and remind everyone concerned about the importance of protecting personal information.