Samsung "Resonance"
Brand Communication
Samsung “Resonance” is an integrated brand communication campaign to convey the spirit of Samsung's design philosophy, “Be Bold. Resonate with Soul.” To connect closely with millennials who value experiences, various communication activities were carried out. From the five interactive exhibitions, to pre-launch guerrilla events and PR campaigns on social media, visitors took part in Samsung design’s journey. During the Milan Design Week, roughly 30,000 people visited the exhibition, and with various media continuing to keep the buzz alive, Samsung enhanced its design image through increased brand engagement.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Public Sector / Government, Specific sub-group: Young Millennial, Generation Z