Samsung Sleep Self

Branded Online Film for the Samsung Smart Ring

Samsung's Galaxy Ring was launched to improve sleep health, but awareness and consideration in Germany were low. Many perceived it as just another fitness tracker. We launched the Sleep Self campaign to shift this perception and highlight the impact of sleep on well-being. Using 500+ hours of real sleep data, we designed a personalized AI Doppelgängers, allowing participants to have conversations with their own Sleep Self. These interactions offered deeper insights into their sleep and health. Our goal: position the Galaxy Ring as more than a wearable by humanizing sleep and making it personally meaningful.

Client / Manufacturer

Samsung Electronics GmbH

Eschborn, DE

Design

Cheil Germany GmbH

Eschborn, DEA. Biswas, M. Preissinger, G. Bohm, R. Cavalcanti, A. Conzen, M. Conzen, C. Steigerwald, M. Gillrath, D. Eissler, P. Kantharasan, T. Ahmad, M. Rudolf

e+p films GmbH

Berlin, DEAnastasia Kovalchuk, Lars Flegel, Sveta Aparina, Guido Fischer, René v. Saint-George, Colya Zucker Kärcher, Julien Bauer, Andrea Pedrinelli