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Samsung Smart City 2020
Samsung Smart City 2020
Samsung Smart City 2020
Samsung Smart City 2020
2016

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Samsung Smart City 2020

UX scenario

Samsung Electronics Co., Ltd.

Samsung Smart City 2020 video was created to convey a glimpse of the near future that SAMSUNG is envisioning for the millennial audience in year 2020. It is to also inspire and motivate internal organizations to collaborate more tightly to achieve the goal of providing meaningful experience to the customers. Samsung Smart City 2020 strategy was created collaborating with highly experienced external organizations to discover new service and platform opportunities that go beyond personal and home context. Hyper-lapse photography was used to represent the dynamic, hyper connected and organically flowing nature of the smart city life style.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KR
Design

Rob Whitworth Photography

N / A, HK
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KR
Date of Launch
2015
Development Time
up to 12 months
Target Regions
"global"
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government, electronics industry, "millennials"

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