Samsung Smart Park
Interactive campaign
We developed a theme park concept microsite and a Facebook application, which allow consumers to experience products of Samsung Electronics online. Now clicking the mouse a few times and staring at the monitor is all to do to get some product information: at Samsung Electronics Smart Park, consumers get to try and experience products of Samsung Electronics such as 3D TV, Galaxy Tab or bubble washing machine as if they were in a real theme park. Through webcam interaction, controlling is enabled and this adds up to consumers’ novel and interesting experience.
Client / Manufacturer
Design
Cheil worldwide
Seoul, KRSamsung Electronics
Seoul, KR