Samsung Smart Park
Samsung Smart Park
Samsung Smart Park
Samsung Smart Park
2014

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Samsung Smart Park

Interactive campaign

Samsung Electronics

We developed a theme park concept microsite and a Facebook application, which allow consumers to experience products of Samsung Electronics online. Now clicking the mouse a few times and staring at the monitor is all to do to get some product information: at Samsung Electronics Smart Park, consumers get to try and experience products of Samsung Electronics such as 3D TV, Galaxy Tab or bubble washing machine as if they were in a real theme park. Through webcam interaction, controlling is enabled and this adds up to consumers’ novel and interesting experience.

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