SAMSUNG Smart TV
SAMSUNG Smart TV
SAMSUNG Smart TV
SAMSUNG Smart TV
2012

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SAMSUNG Smart TV

Smart TV logo guide

Samsung Electronics Co., Ltd.

“SAMSUNG smart TVs are like a magic box because they are an evolving box containing various contents.” To deliver this design concept, we broke away from a general guide format on the use of the basic system and applications. Instead, we created a manual that enables consumers to make appropriate use of the SAMSUNG smart TV logo based on interesting, various experiences, in consideration of user experience. We also enabled consistent visual communication across various forms of media.

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