Samsung Space Tycoon
Metaverse Experience on Roblox and Project Video
Samsung Space Tycoon is a virtual interactive space built inside the global metaverse platform, Roblox. Instead of leveraging the metaverse to provide one-sided promotion of products and services, Samsung Electronics equips users not only to get creative by making their own Samsung products, but also to enjoy makeover in-game items, such as the foldable smartphone Galaxy Z Flip that turned into a scooter. Thus, this gamified experience in metaverse space is a brand new communication method to give young MZ customers the chance to naturally interact with Samsung products as well as Samsung’s brand itself.
Client / Manufacturer
Design
Samsung Electronics
Seoul, KRSamsung Electronics Corporate Design Center
Seoul, KRYeon Ee Choi, Seonghoon Kang, Doeun Shin, Jin Man Chung, Won-Kyung JangDate of Launch
2022
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users