Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Samsung The Frame Gallery
Samsung The Frame Gallery
Samsung The Frame Gallery
Samsung The Frame Gallery
2018

Share:

Samsung The Frame Gallery

Exhibition booth

Samsung Electronics Co., Ltd.

The Frame Gallery was built within the Samsung exhibition booth at IFA 2017 in Berlin. 'The Frame' is the latest TV, where a screen surrounded by frames is transformed into a work of art when the TV is off. To highlight its various art collections and the idea that appreciating art is now made possible on TV, artworks from three of the world's renowned art institutions, which are Prado Museum of Spain, Saatchi Art of the UK and Lumas of Germany are digitally recreated and projected on the four sides of a 7 by 14 meter room. While a gallery space is transforming into another, masterpieces from each gallery are exhibited on the 19 TVs on the walls.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Suwon, KR
Design
Cheil worldwide

Cheil worldwide

Seoul, KR

DaamDaam Samuso

Seoul, KR
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

RELATED PROJECTS