Samsung Upcycling Solution for TV Packaging
Television packaging
The Upcycling Solution is an innovative new way to package and ship Samsung TVs, released with the 2020 Lifestyle TVs from Samsung. This true innovation is disguised in a simple design. The standard-looking packaging box is imprinted with a dot matrix pattern and a QR code that guide the user in transforming the box into a whole range of useful objects for the home. The concept is an environmentally friendly, all-in-one toolkit that repurposes the packaging material and prevents its disposal, representing the perfect combination of sustainability and creative upcycling.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User