



SAMSUNG Vancouver
Microsite
Samsung Electronics Co., Ltd.This is an integrated campaign to create awareness of SAMSUNG's Winter Olympics sponsorship focus on SAMSUNG's leading edge mobile phone technology through the recruitment of SAMSUNG Mobile Explorers (SME), recruited internationally to capture the unexpected (WOW) moments via SAMSUNG's flagship mobile device the Omnia II. Each SME team will be armed with an Omnia II to capture and blog the events in Vancouver live from in and around the Olympic village. Ice Cubes are delivered as a packaging concept. Each cube has sub-level contents which unfold and open to reveal each section of the WOW campaign.
Client / Manufacturer
Design


Samsung Electronics Co., Ltd.
Suwon, KR
designfever
Seoul, KR