Samuel Fitwi: Branding unbreakable optimism
Samuel Fitwi is one of the best long-distance runners in Germany. An optimistic man with an extraordinary story: He fled Eritrea, came to the Eifel, where he happened to start running, and just five years later he was already collecting medals! Fascinating as this story is, it's long and complicated. We therefore translated it into a concise design that quotes important elements of Samuel's career: the Eritrean flag, the red of the tartan track and the green of the Eifel. Fundamentally optimistic. Like Samuel.
Client / Manufacturer
Samuel FitwiGerolstein, DE
Peter Schmidt GroupHamburg, DE
Date of Launch
up to 12 Month
Consumers / Users, Trade / Industry