SAP

Executive magazine

Five separate, independent themes form the basis of “FIVE – taking business further”. For software giant SAP, the executive magazine is an important means of building their image and is distributed among an exclusive circle of top international decision makers and clients. The content focuses on global economic trends, business leadership and worldwide challenges of the future. Unusually, the magazine logo is found on a sticker holding the magazine together, which the reader must pull open to get to the content inside.