![Saram - Human Identity](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/280808/00000000-0000-0000-0000-000000000000/01_saram_preview_01.jpg)
![Saram - Human Identity](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/280808/00000000-0000-0000-0000-000000000000/02_saram_preview_02.jpg)
![Saram - Human Identity](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/280808/00000000-0000-0000-0000-000000000000/01_saram_preview_01.jpg)
![Saram - Human Identity](https://ifdalivestorage.blob.core.windows.net/user-uploads/85824/280808/00000000-0000-0000-0000-000000000000/02_saram_preview_02.jpg)
Saram - Human Identity
Corporate Identity
SARAM – Stiftung für Menschrechte in Nordkorea
Twenty-five million people live under catastrophic conditions in North Korea, invisible to the outside world. The human rights organisation SARAM wants to change this. This goal is the starting point for the new CD: The new logo represents each North Korean with his or her first name. Thus the brand identity becomes "Human Identity". Victims become a central part of the brand without using facial images. The reason being, to protect the identity of people. The branding is able to place special emphasis on human beings consistently isolated by the regime and to tell their story through the most effective medium.
Client / ManufacturerDesign![Grey Germany / KW43 Branddesign](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/1680/00000000-0000-0000-0000-000000000000/logo_1236_pt_logo.jpg)
SARAM – Stiftung für Menschrechte in Nordkorea
Berlin, DE![Grey Germany / KW43 Branddesign](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/1680/00000000-0000-0000-0000-000000000000/logo_1236_pt_logo.jpg)
Grey Germany / KW43 Branddesign
Düsseldorf, DEDate of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea, Germany
Target Groups
Public Sector / Government, Other target groups: Potential donators