SAUVIGNON LEMON BLANC HIGH BALL
Highball (Liquor) Can Packaging
Inspired by the sunlight over New Zealand’s vineyards and the juicy sparkle of ripe lemons, the design visualizes the moment when light turns into flavor. The empty space between two lemon curves evokes an invisible wine glass, while the glossy yellow reflection conveys freshness and the sky-blue background expresses the cool depth of Sauvignon Blanc. It captures the sensory experience of seeing and tasting through a “glass that holds light.”
Client / Manufacturer
Design
GS Retail Co., Ltd.
Seoul, KRSqueeze Beer
Seoul, KRGS Retail Co., Ltd.
Seoul, KRChangYoon Yang, HyoJeong LeeDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users