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SBB POS System
SBB POS System
SBB POS System
SBB POS System
2017

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SBB POS System

POS display

The new POS concept was aimed at restructuring the way SBB travel centers present information and offers to their clients. So far, the visual communication had been limited to the travel centers’ periphery, seldom noticed and barely perused. The new SBB POS System rearranges the information spatially, hierarchically and thematically, enabling a differentiated presentation. The brochures, pamphlets and products are concentrated on the new SBB frames which, being placed in the middle of the travel centers, bring the information closer to the clients. The frame is a high-quality, expandable modular system that can easily be adapted to meet future needs.

Client / Manufacturer

SBB AG

Bern 65, CH
Design

Office for spatial identity GmbH

Zürich, CH
Date of Launch
2014
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User

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