SBS 30th Anniversary Branding
Broadcasting promotion design
The content created by SBS, a terrestrial channel in South Korea has played a role as a window for comfort and communication and a creative playground in the daily lives of Korean viewers for the last 30 years. The concept of "Between Life and Fantasy" was expressed by placing minimal molding graphic elements on traditional content platforms, visualizing the passage into a world of fantasy and truth that elicits a range of human emotions. We created a visual language to capture past moments and generate multi-faceted images of SBS‘s powerful and unforgettable storytelling.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User