Schafferer
New brand identity
The Schafferer brand stands for variety, quality and service in the areas of living, giving and enjoyment. These values are embodied in a particular attitude – the approach to the customer. This attitude is visualized by lining up a diverse range of products, which is open on all sides and thus arranged in the shape of an S. The S-shape is the basis for the entire visual brand identity and combines all elements and designs – from the word mark to the presentation of the product. The result is a fresh and lively esthetics that adds value and establishes an emotional connection.
Client / ManufacturerDesign
Schafferer & Co. KG
Freiburg, DE