Redesigning the entire brand presence of the drugstore chain within the framework of the corporate strategy Fit for Future. The design must reflect the viability of SCHLECKER for the future and make the brand come alive for external and internal target groups. The core element of the redesign is the logo. In the details, it will become noticeably friendlier, without losing its original recognizability and stand-out effect. Furthermore, a new pictorial symbol will be added, to make the brand more noticeable and appealing.