Schmuckmuseum Pforzheim

Exhibition posters

The museum's corporate design defines a clear-cut layout structure: The position of the logo, large left-flush headlines extending across several lines above a large-format image. A structure of lines or dots of varying shape and dimension lies atop the motif. These fixed points define the appearance. By means of the typeface alone, every exhibition has a unique appearance within this design: Flowery transitions of color, growing or subtly chased typefaces, and overprints refer to the content of the exhibition.