Schüco: BAU 2013
Trade-fair architecture
English description Schüco’s Slogan „Mensch. Natur. Technik“ (“Human. Nature. Technics.”) at BAU 2013 deals with the meaning of perfectionism of buildings in regard to the global trend of urbanization. The people’s perspective has a key influence, here. This philanthropic point of view was extended in the trade-fair presentation: visitors are able to explore topics interactively at the mediatectonic stations of the trade fair booth. A spacious brand walk in the center creates the visual connection of all areas and integrates the element “Natur” by use of a water pond beneath a pendant garden into the booth concept.
