Schüco Corporate Sound

Sound design

Schüco is a leading supplier of windows, doors and façade systems. The existing visual identity should now be given an acoustic dimension. The goal was to develop a sound that fits the core values of the brand, is easily recognizable and is suitable for use in a variety of touchpoints. The corporate sound was created using instruments made from the company’s products, thereby transposing the brand values into a unique acoustical experience. At the same time, by using its products as high-precision musical instruments, Schüco underscores the quality and accuracy of the materials used.

Client / Manufacturer

Schüco International KG

Bielefeld, DE

Design

BLUT Conceptual Audio Design

Hamburg, DE

Peter Schmidt Group

Hamburg, DE