Schüller, EuroCucina 2018
Trade fair booth
The kitchen as a living space: for the first time D'art Design Gruppe presents kitchen manufacturer Schüller at EuroCucina in Milan. The fair design showcases both the Schüller.C collection and, with considerably more space, the next125 premium brand. Visually linked by recurring façade elements and 3D Schüller logos, the company's two brands remain distinguishable: dark and elegant on the one hand, bright and modern on the other. The formal unity creates a holistic brand experience for both brands with a different look and feel. Various settings in the next125 space stage the kitchens and are derived from the 2D campaign with animal motifs.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry