SDF 2024
Exhibition Branding
The key visual of the Seoul Design Festival 2024 (SDF24), themed 'Game Changer,' reinterprets various objects that have driven innovation throughout history. These objects symbolize elements beyond aesthetics, bringing change to daily life and adding new meaning. From historic inventions and everyday items to visual representations and natural elements, their transformative power has inspired generations and sparked innovation. The key visual of SDF24 expresses the creative energy of these objects through gradients and dynamic graphics, encouraging the audience to broaden their perspective on 'design' and 'game changers'.
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry