SEFE – The First Living Energy Brand

Website, Brand Design

SEFE is a European-anchored, globally acting energy company with system-critical relevance. Its new brand DNA is a dynamic visual and experiential framework reflecting agility and leadership in energy transition. It balances reliability with emotion, flexibility, and innovation, merging operational complexity with emotional clarity. Central is the SEFE Energy Aurora—a living identity that visually embodies SEFE’s transformation and readiness for the future, uniting diverse energy flows into a coherent and adaptable brand language.

Client / Manufacturer

SEFE Securing Energy for Europe GmbH

10969, DE

Design

Cheil Germany GmbH

Eschborn, DEDr. Clemens Lango, Martin Maczurek, Gloria Cutura, Sascha Kirpal, Christina Zhu, Thomas Smuda, Rebekka Gröne